Rich Communication Services (RCS) is not the only communications medium available, as billions of people send texts every year using various platforms. However, what is RCS messaging, and how does it evolve to become a dominating messaging platform?
Rich Communication Services was built as a replacement for Short Message Service (SMS). More than one billion people use RCS messages each month, despite the fact that the technology was first developed 15 years ago.
RCS, hailed as the next generation of SMS, is set to transform communication on mobile devices by providing a more dynamic, interactive, and feature-rich messaging experience. So, how and when did rich communication services enter the business communication scene? Read below for a ride on history:
Overview of Rich Communication Services
RCS, which integrates enhanced features similar to well-known messaging apps like WhatsApp and iMessage with the reliability of traditional SMS, is the next generation of SMS communications. It helps business communicate with customers using a variety of media, such as text, photos, videos, and files, opening up more interactive channels of communication and enhancing their interactions.
RCS Business Messaging is generally regarded as secure, as it is regulated by mobile network operators, which guarantees brand verification and anti-spam safeguards. RCS reduces the risk of fraud and spam by promoting consumer confidence with stronger telecom rules and a verified check feature.
For secure and trustworthy communication between companies and clients, Rich Business Messaging is the recommended option, especially in light of an upsurge in SMS scams and spam messages.
History of RCS
Rich Communication Suite (RCS) was founded in 2007 by a group of industry promoters. In February 2008, the project was officially handed over to the GSM Association, and a steering committee for RCS was formed.
The rich communication services application suite's services were defined, tested, and integrated by the committee. After three years, the RCS team published a revised specification that included several revisions to the initial RCS specifications.
A unified standard for advanced communications, the Universal Profile was released by the GSMA in November 2016. Connectivity with other carriers is guaranteed by the Universal Profile.
In 2018, Google declared that it was collaborating with leading global mobile phone companies to implement the RCS protocol. The outcome is Chat, a protocol designed to eventually replace SMS that is based on the RCS Universal Profile.
Evolution Of RCS Messaging
Here's a brief description of the evolution of rcs service messaging:
Early 2000s To The 2010s
· The idea of improving texting on phones began to take shape.
· Various organizations and phone companies began developing RCS, a new communications system intended to replace SMS.
· To get ready for later updates, they created early RCS message prototypes and tested them.
From 2010 to 2015
· A few phone providers began implementing RCS in the initial stages, incorporating functions like picture sending and group chat.
· The inability of RCS to function seamlessly across various phone providers and devices resulted in a decrease in its usage.
· RCS was continuously improved, with new features and bug fixes were added.
From 2016 to 2020
· A common RCS Universal Profile was developed by the GSMA for usage by all phone operators.
· RCS and the Universal Profile were adopted by a greater number of phone companies worldwide.
· RCS was enhanced with the addition of features such as the ability to send larger files and the ability to see when a recipient is reading or typing.
From 2021 and the Present
· RCS became even more prevalent as a primary messaging option offered by numerous large phone companies.
· RCS is now significantly easier to use because of the addition of several well-known messaging apps that use it.
· In response to user and regulatory concerns, they worked to make RCS messages more private and secure.
Wrapping it Up
Businesses who embrace RCS have the chance to improve consumer engagement, increase conversions, and maintain their competitive edge in the increasingly cutthroat digital market. With that in mind, RCS is going to be a major factor in determining how messaging experiences are developed going forward.
Businesses can unleash the power of RCS by partnering with Gupshup a leading rcs service enterprise provider. To see how Gupshup can assist companies in using RCS to improve messaging strategies and accomplish objectives, contact them now!
